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CUSTOMER INSIGHTS
Powering growth with data analytics in banking
Understand the behaviors of all account holders through data analytics in banking. Drive innovation by identifying opportunities for new offerings and optimizing existing services to better cater to evolving customer demands.
Utilize clean, tagged data to uncover actionable insights
Surveys show data scientists spend about 40% of their time on data preparation and cleansing. With so much time spent getting the data ready, analysts have less time to do what really matters – turning data into insights. Using our patented AI-driven analytics, Alkami’s Customer Insights combines transaction insights with product adoption and usage. From these insights, financial institutions can gain a deeper understanding of account holders.
Democratize your banking data with a flexible data accessibility framework. Access a full suite of REST API endpoints to integrate with existing tools, such as business intelligence, customer relationship management and other client-facing tools in your tech stack. Schedule batch extracts of Customer Insights data to fuel your account holder engagement custom development.
PERSONALIZED BANKING
Turn data analytics in banking into actionable promotions
Account holders expect personalized experiences from every digital interaction. To make informed recommendations at the right time in your digital banking solution, deep account holder insight is required. Alkami’s market-leading solution for data analytics in banking combines core data and transaction data. This provides insight into account holders’ life events and financial behaviors for more tailored digital experiences.
Deposit Growth
Discover opportunities for deposit growth
Get more deposits
In a high interest rate environment, financial institutions must attract more deposits. Data analytics in banking empower you to capture more deposits from your account holders.
Focus on your most engaged account holders
It’s easier to get deposits from engaged account holders. Find your most engaged account holders, and focus outreach on the account holders most likely to adopt your products.
Card Utilization
Promote card utilization with data analytics in banking
Capture more interchange revenue with card utilization
When lending declines, financial institutions must find other sources of non-fee income, such as using your institution’s debit or credit card for subscription payments.
Promote your card for monthly cell phone bills
Identify account holders who don’t use your institution’s card to pay their cell phone bill. Then promote the benefits of using your card for monthly bills to these account holders.
PFI status
Achieve primary financial institution status
Cross-sell to existing account holders
Pursue PFI status with cross-sell opportunities from data analytics in banking. Cross-sell with confidence to gain more transaction accounts and savings deposits.
Use competitive intelligence
Use Alkami Customer Insights to compare the products account holders have with you and the products they have with your competitors. These insights spotlight opportunities to win-back your share of wallet.
Unify the banking journey
Alkami’s financial services marketing helps you and your account holders grow strategically.
Transaction Data Cleansing
Make better decisions with transaction data cleansing and financial data quality management tools.
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Customer Insights + Marketing Automation
Leverage clean, tagged data to supercharge your financial services marketing automation.
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AI Predictive Modeling
Artificial intelligence in banking speeds your time to market and provides on-demand access to account holder insights.
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